billyGO plumbing and air conditioning is helping locally owned restaurant businesses through a rough spot with a $10,000 grant to the Southlake Style Cares Advertising Match Program.
The monthly Southlake Style magazine is a long-time favorite advertising channel of many businesses in the Southlake-Grapevine-Colleyville area because of its well-read community news features.
In July Southlake Style launched the $100,000 program that provides a dollar-for-dollar match for new print or digital display advertising in Southlake Style, Dragon Pride and on SouthlakeStyle.com.
Businesses may use the ad matches themselves or gift them to other businesses. billyGO, a regular advertiser in the publication, decided to take it a step further by making a $10,000 cash donation to apply to local restaurants’ first-dollar costs.
billyGO founder Billy Stevens asked that the grant be used for struggling, locally owned restaurant businesses, which have experienced steep declines during the COVID-19 pandemic. That made $20,000 available, including the publisher’s match, with no out-of-pocket cost to participants.
“I’ve lived and worked in this community for 35 years,” Stevens said, “and one of the many things that make it so attractive is the abundance and variety of great restaurants owned and operated by local people. They’ve been hit hard by this pandemic. We want to do what we can to help them get through this.”
Nicole Tesoriero, Southlake Style Sales & Marketing Director, said the billyGO grant was distributed among 10 locally owned restaurants on a first-to-apply basis. The timing was especially good for some, enabling them to advertise in the magazine’s annual dining guide , included in the food-themed September edition.
Responses from two locally owned restaurant businesses that were early participants – Coolgreens and Kirby’s Steakhouse – are representative of all participants. Ashley Avery offered a “big THANK YOU from our team at Kirby’s Steakhouse – what wonderful generosity to help our community!”
Luis and Shanna Atgote, owners of Coolgreens Southlake restaurant said, “For billyGO to partner with Southlake Style and contribute some advertising dollars to restaurants in Southlake is a great gesture.”
Tesoriero said while the billyGO first-dollar grant for local restaurants has been distributed, the magazine’s ad match program has unallocated funds remaining for what is effectively half-price advertising. They are accepting applications on a first to apply basis through October 13, 2020 or until the $100,000 match has been met. Ads will appear September 1 through December 31, 2020.
billyGO puts busy people in control of their time with the convenience of home service appointments they schedule themselves. Homeowners schedule service appointments by the day and hour at billygo.com – no more time-consuming phone calls or half-day service windows. billyGO automates key business processes to produce unprecedented operating efficiency that results in better service and very competitive pricing. For more information, please visit https://www.billygo.com/.